How do you get booked as an artist? What makes an effective marketing strategy for musicians? And what does releasing an album entail? All of that and much more will be addressed in the Pro Pass: a two-day immersive course on the business side of music. In a selection of carefully curated workshops, talks and presentation opportunities you will learn everything you need to know about getting a head start in your music career, that they don’t teach you in conservatoires. Check out our confirmed programme and speakers below! Lunch is included on both days.

This workshop by ArtUp will teach you how to turn your dreams and ambitions into a strong and salable concept. You will learn about estimating project costs, tailoring a programme to a specific audience and more.

Once you have your concept clear, you’re ready to pitch. This workshop teaches you the art of pitching your ideas to a potential audience or professional programmers at concert halls.

Jos Feijen, director of concert venue ‘de Effenaar’, will give you a unique look into the world of artist branding. In this crash course, you will learn how to present yourself in a clear, memorable and authentic way to a large audience.

Focus on your concerts while someone else deals with your bookings – an artist manager is essential for any artist who dares to dream big. But how do actually get one? Jésus Herrera from Intermusica will give you a glimpse inside the world of artist management.

Releasing an album – what does it entail? In this session, Tom Peeters from Mediatrack and Cobra Records will zoom in on the necessary steps an artist needs to follow to complete the process of releasing an album.

You will get the unique opportunity to present a pitch to professional concert programmers and receive personal feedback.